In last week’s post we looked at people’s perceptions of promotional products and how they influence purchase decisions. The BPMA research we referred to found that the best branded free gift is ‘a useful novelty item that is relevant and… READ MORE
Blog
10 Steps to Successful Promotional Products
5th October 2015
The BPMA recently carried out research where promotional products were compared to print, web, direct mail and TV. Research results showed that promotional products motivate twice as many people to take action, they invoke loyalty in three times as many… READ MORE
Print Marketing is Alive and Kicking
7th September 2015
We’re used to seeing headlines asking whether print marketing is dead. In an increasingly online world where attention spans are decreasing and we consume our information via feeds and timelines, print marketing is often confined to the realms of ‘traditional’… READ MORE
5 Questions to Ask Before Purchasing Promotional Merchandise
20th July 2015
We have been supplying promotional merchandise for over 15 years and have worked with numerous businesses and charities in the UK. During that time we have become experts in helping businesses to find the right products for their campaigns. According… READ MORE
Logo Redesign | Five Important Things to Consider
6th July 2015
Your logo is your identity. It represents who you are, what you stand for, your values and your ethos. It grabs attention and makes a strong first impression. A good logo will become synonymous with your brand, it will be… READ MORE
Summer Sports and Hand Waving Flags
3rd June 2015
Wimbledon starts this month and the month after it’s the Tour de France. A whole host of sporting events will be taking place over the next few months including the Women’s World Cup, the Ashes, the British Grand Prix and… READ MORE
Wristbands: Creative Ticketing Solutions
26th May 2015
The event industry moves fast. They are quick to adopt new trends and new ways of working. They are also experts in dealing with and organising large volumes of people. If you’ve ever been to a festival, conference or other… READ MORE
Crafting Your Message: What to Put on Promotional Products
19th May 2015
Getting your message just right is always a bit of a challenge, particularly when space is limited. Therefore, working with promotional products can be tricky. Here are our top five tips for crafting your message when space is limited. 1…. READ MORE
Promotional Products for the Car Industry
11th May 2015
If you work in the car industry, in a business such as a car dealership, auto repair garage, taxi firm or car wash company, we have a range of promotional products tailored to your customers. They will help you promote… READ MORE
Our Top Five Tips to Encourage Repeat Business
23rd March 2015
A considerable amount of time, effort and money goes into marketing and promotions and so it is vital that we make the most of every opportunity and encourage customers to return time and time again. Over the years we have… READ MORE
Five Great Tips for Planning your Business Event
20th January 2015
Business events, whether they’re seminars, small networking gatherings or large scale conferences are a great way to boost your marketing and grow your business. Whether you’re an experienced event organiser or new to this area, it’s worthwhile to keep abreast… READ MORE
Party Season: Wristbands for Parties and Seasonal Events
25th November 2014
It’s that time of year again. Very soon our diaries will fill up with Christmas parties, work dos and industry invitations. And that’s before we even start to think about New Year. If you’re a professional event planner or if… READ MORE
Working with a Promotional Products Company
24th October 2014
Purchasing promotional products can seem a bit daunting, especially if you’re working to a deadline. Unlike working in a digital environment, where you can click undo and make revisions, printed products are more permanent once the proofs have been approved…. READ MORE
Silicone Wristbands for Smile Train
3rd September 2014
We’re delighted to work with the Smile Train charity and provide them with silicone wristbands for their organisation. Each year more than 170,000 children are born with a cleft lip or palate. Clefts are a major problem in developing countries… READ MORE
10 Reasons to Include Promotional Products in Your Marketing Plan
2nd September 2014
We live in a world that is dominated by online activity. We shop online, order our meals, network, find friends, and some of us even find our partners in the online space. A recent survey indicates that Brits spend, on… READ MORE
