Custom lanyards are one of our staple products. We receive a steady stream of orders from a wide range of customers throughout the year. Lanyards have a variety of uses including holding staff ID badges and electronic passes, holding delegate… READ MORE
Category Archive: Marketing Hints & Tips
How Businesses and Charities are Using our Silicone Wristbands
5th October 2019
Silicone wristbands are one of our best-selling products. They are popular with business, charities and individuals. We put their continuing popularity and our steady stream of repeat orders down to three things. Silicone wristbands are cost-effective, versatile and aesthetically pleasing…. READ MORE
Use of Colour in Marketing and Advertising
28th September 2019
Colour is at the forefront of everything we do. Whether we’re creating silicone wristbands, lanyards, trolley coins or car air fresheners, colour is one of the most important elements. It helps build brand identity, and helps customers form that crucial… READ MORE
Marketing Advantages of Small Businesses
26th September 2019
For small organisations and individuals, the prospect of competing with larger businesses can seem daunting. But there are many areas where small businesses have an advantage. Marketing is one of these. The Ability to Create a Personal Experience It’s easy… READ MORE
Promotional Products for Schools
4th September 2019
For the last 15 years Lancaster Printing has supported schools, colleges, universities and LEAs by providing a range of promotional products. We work closely with these educational institutions to provide high quality items that help organise school mealtimes, identify staff… READ MORE
Festival Season 2019
25th March 2019
It’s that time of year again. The sun is shining and we’re looking ahead to festival season. It seems like each year there are more festivals to choose from, catering to all tastes, and this year is no exception. If… READ MORE
5 Ways to Integrate Promotional Products into Your Marketing Activities
17th March 2019
It is well documented that the most effective marketing campaigns include integration of carefully-planned strategies, targeted activities, and utilise online and offline channels. Including promotional products into the mix brings together several strands to add impact and create a buzz…. READ MORE
Fundraising with Printed Silicone Wristbands
4th March 2019
The majority of our customers are businesses. They come from a variety of sectors including education, healthcare, retail and leisure. The businesses we work with know the value of incorporating promotional products into their marketing strategies. They use tried and… READ MORE
Everyday Promotional Products to Increase Brand Awareness
26th February 2018
Besides our silicone wristbands, the promotional products that yield the greatest results are those that are practical in nature. In other words, they are useful to the end user and in may cases are utilised on a daily basis. And… READ MORE
Promo Products for Taxi Firms, Mechanics and Car Washing Companies
20th February 2018
One of our loyal customer segments is made up of taxi firms, mechanics, car washing companies and car hire firms. Centred around cars, they all do a roaring trade and much of their custom comes from word of mouth and… READ MORE
How to Evaluate the Past Year and Plan Ahead
3rd January 2018
Now is a good time to take stock and review your objectives and marketing activities for the past year, to work out what went well and where changes are required. It’s the ideal time to set new goals for the… READ MORE
Our Articles in Bitesize Presentations
29th October 2017
If you enjoy reading our blog posts and want to remind yourself of the main points, we have repurposed them into handy bitesize presentations. Check out our Slideshare page for the following presentations: Promotional Products: Our Best Advice to You… READ MORE
Unexpected Promo Gifts
26th September 2017
When it comes to marketing it is generally accepted that large organisations have a competitive edge due to their industry influence and larger budgets. No wonder it is difficult for smaller companies to compete. However, small businesses have their own… READ MORE
Give Your Marketing a Boost in 5 Easy Steps
22nd September 2017
Is your marketing strategy feeling a little tired? Or has it flat lined and you’re just not getting the results you’re used to? Marketing is an ongoing process. It requires constant monitoring, measuring and tweaking to ensure success. Follow these… READ MORE
Promotional Products for Students
15th September 2017
Students are big business. In 2015-2016 there were 2.28 million higher education students studying in the UK. And it’s not just colleges and universities that benefit from their custom. As the new academic year begins, thousands of supporting businesses market… READ MORE
