It is well documented that the most effective marketing campaigns include integration of carefully-planned strategies, targeted activities, and utilise online and offline channels. Including promotional products into the mix brings together several strands to add impact and create a buzz…. READ MORE
Category Archive: Marketing Hints & Tips
Fundraising with Printed Silicone Wristbands
4th March 2019
The majority of our customers are businesses. They come from a variety of sectors including education, healthcare, retail and leisure. The businesses we work with know the value of incorporating promotional products into their marketing strategies. They use tried and… READ MORE
The Royal Wedding 2018
30th April 2018
The wedding of Prince Harry and Meghan Markle will take place at St George’s Chapel, Windsor on Saturday 19 May. The service begins at 1pm, following which the couple will travel around Windsor in a horse-drawn carriage to allow members… READ MORE
Festival Season 2018
25th March 2018
It seems hard to envisage it right now, with the snow on the ground and the biting wind, but in a couple of months we’ll be well into festival season. Though Glastonbury is taking a break this year, there are… READ MORE
Everyday Promotional Products to Increase Brand Awareness
26th February 2018
Besides our silicone wristbands, the promotional products that yield the greatest results are those that are practical in nature. In other words, they are useful to the end user and in may cases are utilised on a daily basis. And… READ MORE
Promo Products for Taxi Firms, Mechanics and Car Washing Companies
20th February 2018
One of our loyal customer segments is made up of taxi firms, mechanics, car washing companies and car hire firms. Centred around cars, they all do a roaring trade and much of their custom comes from word of mouth and… READ MORE
How to Evaluate the Past Year and Plan Ahead
3rd January 2018
Now is a good time to take stock and review your objectives for the past year, to work out what went well and where changes are required. It’s the ideal time to set new goals for the year ahead and… READ MORE
Our Articles in Bitesize Presentations
29th October 2017
If you enjoy reading our blog posts and want to remind yourself of the main points, we have repurposed them into handy bitesize presentations. Check out our Slideshare page for the following presentations: Promotional Products: Our Best Advice to You… READ MORE
Marketing Advantages of Small Businesses
26th October 2017
For small organisations and individuals, the prospect of competing with larger businesses can seem daunting. But there are many areas where small businesses have an advantage. Marketing is one of these. The Ability to Create a Personal Experience It’s easy… READ MORE
Blog Round-Up: Our Best Advice to You
5th October 2017
Over 15 years working in the printing industry has taught us a thing or two about marketing with promotional products. Much of our knowledge comes from our customers. We get to know them and understand their businesses in order to… READ MORE
Unexpected Promo Gifts
26th September 2017
When it comes to marketing it is generally accepted that large organisations have a competitive edge due to their industry influence and massive budgets. It can sometimes be difficult for smaller companies to compete. That said, small businesses have their… READ MORE
Give Your Marketing a Boost in 5 Easy Steps
22nd September 2017
Is your marketing strategy feeling a little tired? Or has it flat lined and you’re just not getting the results you’re used to? Marketing is an ongoing process. It requires constant monitoring, measuring and tweaking to ensure success. Follow these… READ MORE
Promotional Products for Students
15th September 2017
Students are big business. In 2015-2016 there were 2.28 million higher education students studying in the UK. And it’s not just colleges and universities that benefit from their custom. As the new academic year begins, thousands of supporting businesses market… READ MORE
Traditional Marketing: Still Relevant in an Online World?
2nd August 2017
Traditional marketing is a broad and general term. It is often used interchangeably with offline marketing and refers to those tried and tested techniques that have been with us for years. Traditional marketing can be traced back to the Ancient… READ MORE
Promotional Products 101
9th July 2017
What are promotional products? How can they help your business? Which ones are right for you? How do you get started? These are all questions we hear from prospective clients. Often businesses have an idea that promotional products or gifts… READ MORE
