Category Archive: Marketing Hints & Tips

Car Air Fresheners: Promotional Products for the Automotive Industry

24th October 2021

It’s that time of year again when the nights draw in and there’s a chill in the air. While there’s much to look forward to such as cosy nights at home, bonfire night and Christmas celebrations, motorists face a cold… READ MORE

The Return of Festivals

9th March 2021

As the days gradually become lighter and we move through the roadmap out of lockdown, Brits are dusting off their wellies and looking ahead to June 21st. In anticipation of restrictions being lifted, several organisers have already opened bookings for… READ MORE

How to Use Silicone Wristbands Within an Organisation

20th February 2021

Throughout our years in business silicone wristbands have been our best-selling promotional product. This continues to be the case. They consistently outperform all other products, winning regular repeat orders, and attracting new audiences with new ideas of how to use… READ MORE

Event Planning

Event Planning Tips & Checklists

13th October 2020

[Updated to include information for remote/online events.] Each year thousands of people attend conferences and trade shows. These events provide a great opportunity for organisations to network with existing customers, generate leads, showcase their products and services, highlight areas of… READ MORE

Promotional Products: Which Ones Should I Choose?

1st December 2019

If promotional products are not already part of your marketing plan, then consider making them a priority. 94% of recipients of promotional products remember the associated brand, and 67% of recipients keep them. Over 50% of recipients are motivated to… READ MORE

Everyday Promotional Products

Promotional Products for Everyday Use

20th November 2019

According to research by BPMA (British Promotional Merchandise Association) 94% of recipients of promotional products remember the brand associated with them. BPMA also found that 67% of recipients keep promotional products. This compares favourably with other forms of marketing such… READ MORE

Marketing with Custom Flags

15th November 2019

Each year Lancaster Printing sells a large volume of pre-printed and custom flags. They range from hand waving and car flags to large-scale flags. Union Jacks and England flags are also popular during royal visits, carnivals, and large international sports… READ MORE

Slideshare

Our Articles in Bitesize Presentations

29th October 2019

Have you checked out our Slideshare page recently? If you enjoy reading our blog posts and want to remind yourself of the main points, we have repurposed them into handy bitesize presentations. Similarly, if you need to present the tips… READ MORE

Custom Lanyards

Marketing With Custom Lanyards

5th October 2019

Custom lanyards are one of our staple products. They sell steadily throughout the year and we receive orders from a variety of organisations including schools, universities, commercial companies and healthcare providers. Lanyards are essentially a functional item. Their purpose is… READ MORE

Silicone Wristbands

How Businesses and Charities are Using our Silicone Wristbands

5th October 2019

Silicone wristbands are one of our best-selling products. They are popular with business, charities and individuals. We put their continuing popularity and our steady stream of repeat orders down to three things. Silicone wristbands are cost-effective, versatile and aesthetically pleasing…. READ MORE

Colour Charts

Use of Colour in Marketing and Advertising

28th September 2019

Colour is at the forefront of everything we do. Whether we’re creating silicone wristbands, lanyards, trolley coins or car air fresheners, colour is one of the most important elements. It helps build brand identity, and helps customers form that crucial… READ MORE

Marketing Advantages of Small Businesses

Marketing Advantages of Small Businesses

26th September 2019

For small organisations and individuals, the prospect of competing with larger businesses can seem daunting. But there are many areas where small businesses have an advantage. Marketing is one of these. The Ability to Create a Personal Experience It’s easy… READ MORE

Promotional Products for Schools

4th September 2019

For the last 15 years Lancaster Printing has supported schools, colleges, universities and LEAs by providing a range of promotional products. We work closely with these educational institutions to provide high quality items that help organise school mealtimes, identify staff… READ MORE

Festival Season

Festival Season 2019

25th March 2019

It’s that time of year again. The sun is shining and we’re looking ahead to festival season. It seems like each year there are more festivals to choose from, catering to all tastes, and this year is no exception. If… READ MORE

Integrating Promotional Products

5 Ways to Integrate Promotional Products into Your Marketing Activities

17th March 2019

It is well documented that the most effective marketing campaigns include integration of carefully-planned strategies, targeted activities, and utilise online and offline channels. Including promotional products into the mix brings together several strands to add impact and create a buzz…. READ MORE

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