1st December 2019
If promotional products are not already part of your marketing plan, then consider making them a priority. 94% of recipients of promotional products remember the associated brand, and 67% of recipients keep them. Over 50% of recipients are motivated to… READ MORE
20th November 2019
According to research by BPMA (British Promotional Merchandise Association) 94% of recipients of promotional products remember the brand associated with them. BPMA also found that 67% of recipients keep promotional products. This compares favourably with other forms of marketing such… READ MORE
15th November 2019
Each year Lancaster Printing sells a large volume of pre-printed and custom flags. They range from hand waving and car flags to large-scale flags. Union Jacks and England flags are also popular during royal visits, carnivals, and large international sports… READ MORE
29th October 2019
If you enjoy reading our blog posts and want to remind yourself of the main points, we have repurposed them into handy bitesize presentations. We have covered everything from how promotional products can help market your business, to crafting your… READ MORE
5th October 2019
Custom lanyards are one of our staple products. They sell steadily throughout the year and we receive orders from a variety of organisations including schools, universities, commercial companies and healthcare providers. Lanyards are essentially a functional item. Their purpose is… READ MORE
5th October 2019
Silicone wristbands are one of our best-selling products. They are popular with business, charities and individuals. We put their continuing popularity and our steady stream of repeat orders down to three things. Silicone wristbands are cost-effective, versatile and aesthetically pleasing…. READ MORE
28th September 2019
Colour is at the forefront of everything we do. Whether we’re creating silicone wristbands, lanyards, trolley coins or car air fresheners, colour is one of the most important elements. It helps build brand identity, and helps customers form that crucial… READ MORE
26th September 2019
For small organisations and individuals, the prospect of competing with larger businesses can seem daunting. But there are many areas where small businesses have an advantage. Marketing is one of these. The Ability to Create a Personal Experience It’s easy… READ MORE
4th September 2019
For the last 15 years Lancaster Printing has supported schools, colleges, universities and LEAs by providing a range of promotional products. We work closely with these educational institutions to provide high quality items that help organise school mealtimes, identify staff… READ MORE
25th March 2019
It’s that time of year again. The sun is shining and we’re looking ahead to festival season. It seems like each year there are more festivals to choose from, catering to all tastes, and this year is no exception. If… READ MORE
17th March 2019
It is well documented that the most effective marketing campaigns include integration of carefully-planned strategies, targeted activities, and utilise online and offline channels. Including promotional products into the mix brings together several strands to add impact and create a buzz…. READ MORE
4th March 2019
The majority of our customers are businesses. They come from a variety of sectors including education, healthcare, retail and leisure. The businesses we work with know the value of incorporating promotional products into their marketing strategies. They use tried and… READ MORE
26th February 2018
Besides our silicone wristbands, the promotional products that yield the greatest results are those that are practical in nature. In other words, they are useful to the end user and in may cases are utilised on a daily basis. And… READ MORE
20th February 2018
One of our loyal customer segments is made up of taxi firms, mechanics, car washing companies and car hire firms. Centred around cars, they all do a roaring trade and much of their custom comes from word of mouth and… READ MORE
3rd January 2018
Now is a good time to take stock and review your objectives and marketing activities for the past year, to work out what went well and where changes are required. It’s the ideal time to set new goals for the… READ MORE
The product was perfect for what we required. Artwork was applied accurately, colours were vivid and text was sharp. The whole process was simple with a great level of communication from Carrie who ensured that we had the product ready to go in good time for our event.
Sean
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