How Businesses and Charities are Using our Silicone Wristbands

5th October 2019

Woman Wearing Silicone Wristband

Silicone wristbands are one of our best-selling products. They are popular with business, charities and individuals. We put their continuing popularity and our steady stream of repeat orders down to three things. Silicone wristbands are cost-effective, versatile and aesthetically pleasing.

Compared to other marketing products, wristbands are inexpensive, especially when ordered in volume. They are small and light, making them easy to pack, and thus keeping shipping to a minimum. Shipping on silicone wristbands is free of charge when you spend over £50 and ship to one mainland UK location.

Lancaster Printing offers a wide range of silicone wristbands. For example, our printed rubber wristbands are great for one-off promotions, while our debossed with infill bands can be worn repeatedly, increasing brand reach. We also offer a range of glow in the dark bands which are popular with festival goers, and at entertainment venues.

Silicone wristbands can be customised with your choice of colours and artwork, making them visually appealing and eye-catching. The more creative the band, the more the end user will wear them, carrying your brand message with them.

Businesses and charities who are drawn to the wristbands often place repeat orders. We spoke to a number of customers and asked them why they purchase the bands. This is what they said.

1. Brand Awareness

Silicone wristbands are a great way to further your organisation’s brand. They are available in a number of colours (we can match any Pantone colour or mix of colours) and can include logos, text and other artwork.

The bright colours and attractive appearance of the bands encourages recipients to wear them, which can lead to the brand being promoted over an extended period of time.

2. To Further a Cause

Our silicone wristbands are particularly popular with charities. They are often purchased as give-aways in order to promote a cause. Again, the attractive physical appearance of the bands is popular with recipients and this helps to promote the charity and spread the word.

3. To Raise Funds

Some charities and organisations purchase silicone wristbands in order to sell them and raise much needed funds. Their low price point and eye-catching appearance make them a popular choice with recipients and supporters.

4. To Promote Events

A number of organisations purchase wristbands to promote events such as festivals and concerts. The bands are either sold during the event or are given away to attendees. Recipients wear the bands to associate themselves with the event, which helps to promote the event and to further brand awareness.

5. To Organise School Dinners and Sports Days

As a result of the new free school meals scheme to infants in England, we have noticed a steady increase in the number of schools purchasing wristbands to organise school dinners. Plain bands are frequently used but in addition schools are using printed silicone wristbands to flag allergies or dietary preferences.

Similarly, the bands are often used during sports days and other events in order to organise form groups and teams.

All of our silicone wristbands are made to a high standard using 100% silicone rubber. Inferior products tend to be made of cheaper materials which results in bands becoming hard and brittle with ragged edges.

We use eco-friendly inks in our printing process, and we can print in any Pantone colour or mix of colours. We also provide free samples and free artwork set up. Call Carrie on 01524 230 300 for further details and to place an order.

Further Reading
Check out this article from The Guardian on how silicone wristbands are making a come-back. (Though we don’t think they ever went away.)

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