Why We Love Promotional Products (And You Should Too!)

13th April 2015

Promotional Products

If promotional products are not already part of your marketing plan, then you should consider adding them. Here’s why:

1. In an increasingly digital and virtual world physical products stand out. They’re tactile, visually appealing and they can be fun.

2. Due to the functional nature of many promotional products (for example, wearable items, trolley coins, travel card holders etc.) they can be used on a frequent basis. This provides repeated exposure and helps to create a lasting impression of your brand.

3. Promotional products will create brand recognition and further your market reach.

4. Unlike other forms of marketing promotional products stimulate a number of the senses which can have a positive impact on your marketing. As well as being visually appealing, many promotional items are tactile and some (such as our custom car air fresheners) even incorporate scent.

5. People like creativity. They appreciate clever and unexpected uses of design. Therefore, associating your brand with innovative products will further your reach and provide a lasting impression.

6. Unlike other marketing material such as business cards, brochures, leaflets etc., promotional products are much harder to throw away. Studies have shown that people tend to keep promotional products for a year or longer.

7. People like to receive free stuff.

8. Promotional products can help cement relationships with customers and ensure your company is visible, thus encouraging repeat business.

9. Promotional products are not just sales tools. They can be used for staff and supporters to say thank you and to recognise achievement, thus increasing motivation and morale.

10. Compared to other forms of marketing promotional products inexpensive, especially when purchased in volume.

What do you love about promotional products? Let us know in the comments.

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