Create Impact in 2019 With Promotional Merchandise

7th January 2018

Business Planning for 2018

When planning your marketing activities don’t forget to add promotional merchandise into the mix. According to the BPMA 7 out of 10 marketers use promotional merchandise to raise brand awareness. And merchandise that is enduring, unique and functional leaves customers feeling valued and rewarded. Marketers recognise that promo products add impact and create a buzz.

In a world where digital messages, pics and news feeds reign, marketing with something tangible, that can be held in your hands, is unexpected. It adds interest and sparks excitement. When customers receive a useful or interesting gift they talk about it. They tell colleagues and suppliers and post pics on social media; thus extending reach. Wearable products also help with this. Wearers enjoy wearing something they deem visually appealing or cool, and at the same time spread your message to everyone they come into contact with.

Often the most successful campaigns are those that are integrated. It makes sense to coordinate all channels, including online and offline. There are many ways that physical products can complement online strategies. For example, through utilising hashtags, landing pages and creating content around items.

Promotional merchandise has many different purposes. It’s not always just about increasing awareness. For example, items are frequently used to say thank you or to reward loyalty or excellence. It makes sense to keep your customers happy and make them feel valued.

Recipients are far less likely to discard or throw away promo products than flyers or leaflets, especially if they are practical or functional items. Think pens, travel card holders, trolley coins and coasters.

Promotional products provide a lot of scope to be creative, push back boundaries and have fun. Most of our items are fully customisable, providing the opportunity to explore and experiment with colour, materials and artwork. We are always excited to see how customers incorporate their own ideas into our products.

Add impact to your marketing campaigns with promotional products. Further your reach, say thank you, spark interest, and create a buzz. Integrate promo products into your digital marketing activities.

Struggling to get started? Read our Promotional Products 101 post or contact Carrie on 01524 230 300.

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