Unexpected Promo Gifts

26th September 2017

When it comes to marketing it is generally accepted that large organisations have a competitive edge due to their industry influence and larger budgets. No wonder it is difficult for smaller companies to compete. However, small businesses have their own advantages, and with some thought and preparation, they can reap the benefits of a carefully planned marketing strategy. For example, they tend to be more agile and thus quicker to respond to changing trends, and they have the capacity to be more flexible. Focusing on these advantages and working to your strengths can be an advantage when it comes to competing in a busy marketplace.

Another way we find small businesses have an advantage is through their creativity and innovation. When budgets are tight it is necessary to find interesting and unexpected ways of marketing.

If someone mentions promo gifts, it’s likely that pens or bags will spring to mind. But there are so many other examples that are interesting, unexpected and that will drive ROI. And when something is unexpected and piques your interest, you’re more likely to share it with other people, whether it’s in passing when talking to a friend or colleague, or online via social media.

Car Air Fresheners, a great promo gift

Car Air Fresheners

Our car air fresheners are one of our staples. Popular throughout the year, they work on a multi-sensory level, drawing attention to your brand through sight and scent. They can be fully customised with your branding or artwork and we infuse them with fresh, inviting fragrances. They are used by a variety of businesses including taxi firms, car washes, car dealerships and retail companies.

Custom Sunglasses make great promo gifts

Custom Sunglasses

Festivals, fetes, sports matches and carnivals are ideal events to gift your customers a pair of custom sunglasses. These bright and cheerful promo products make fun gifts, while serving a practical purpose. Their category 3 lenses provide a good level of UV protection, while reducing glare. Reach a wider audience by printing your branding across one arm.

Trolley Tokens

Trolley Tokens

Research indicates that the more useful a promo gift is, the longer it will last. People are much less likely to discard items that are practical and functional. One of our most practical promotional products is the trolley token. Everyone has to shop. Even those who do the bulk of their shopping online still visit the supermarket throughout the month to pick up items they’ve forgotten or couldn’t buy online. And we know how frustrating it can be to arrive at the store and realise you have no pound coins for the trolley. This is where our customer tokens come in. Small and portable they stay in your purse, wallet or pocket when not in use. Or we can provide you with a keyring. The next time your customers go shopping, make sure it’s your brand they see. Our trolley tokens can be fully customised with your choice of colours and artwork.

Travel Card Holder

Travel Card Holders

Millions of people in the UK use public transport every day to get them to work or college and back. Most people buy a weekly or monthly travel card or purchase a season ticket. They have to present their tickets at least twice a day. This is where our travel card holders come in. They are practical wallets that hold most travel cards and other bits and bobs such as receipts. Like our other promo gifts, they can be fully customised with your logo or artwork, putting your name in front of your customers several times a day.

Custom Foldable Frisbee

Custom Foldable Frisbees

Another item that is idea for outdoor events, is the custom foldable frisbee. The durable nylon and strong steel framework allow for repeated use. And it is flexible enough for folding for easy storage. Customise with your logo or artwork to increase reach. These are fun gifts that your customers will want to share.

The next time you’re planning promotional activities don’t go for the obvious choices. Think creatively and strategically. What will grab your customers’ attention? How can you extend your reach? What will make your customers talk about your brand and share their promo gifts on social media? If you need help with deciding which products are right for you, contact Carrie now on 01524 230 300 or at sales@lancasterprinting.co.uk.

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