10 Reasons to Include Promotional Products in Your Marketing Plan

2nd September 2014

10 Reasons to Include Promotional Products in your Marketing Plan

In an age of virtual reality and social media, when screen time is on the rise and most of us spend a significant portion of time online, it’s easy to overlook the power of promotional products. Custom pens, silicone wristbands, branded flags and other promo products are often an untapped method of increasing brand awareness, creating a lasting impression and retaining customers.

Here are our top ten reasons for including promotional products in your marketing plan.

1. Brand Awareness

Selecting the right promotional products will help to project a positive image of your organisation. They will further your reach and help to reinforce your business / cause in people’s minds. Wearable products allow customers to do your marketing for you, reaching a wider audience.

2. Create a Lasting Impression

Promotional products last. They act as a continual reminder of your company. According to BPMA 94% of recipients of promotional products remember the brand / company associated with the items and 67% keep them. Over 50% of recipients surveyed were motivated to act as a result of receiving the item. This last stat compares favourably with other forms of advertising such as TV advertising which scored just 19%.

In another study carried out by the Promotional Products Association International, 85% of people surveyed could remember the name of the advertiser who gave them a promotional gift.

[Sources: BPMA and https://yhoo.it/2LuSoFb]

3. People Love ‘Free Stuff’

It’s true. People love free stuff. When you go to a conference or event one of the perks is the goodie bag. Or, think how you feel if at the end of a sales meeting someone provides you with a free gift. It creates instant ‘feel good’ and these positive vibes will be associated with your business.

4. Low Cost

Promotional products are relatively inexpensive, particularly when compared to other forms of marketing. For example, our custom car air fresheners can be purchased from as little as 20p each.

5. Tangible

In an increasingly digital or virtual world promotional products are tangible. You can touch them, they’re visually appealing and they’re often functional and useful items. All of this adds to their appeal and ensures that they are not easily forgotten.

6. Encourage Repeat Business

People often associate promotional products with winning new business. However, they’re also a great way to say thank you to your current customers or supporters. They act as a great reminder of your services or products and help to encourage repeat business.

7. Supporting Other Forms of Marketing

We have established that promotional products are a great way to promote your business but they often work best when used to support other forms of marketing. For example, direct mail. Instead of sending just a letter or flyer, consider including a promotional gift. This will stand out from other mail and will leave a lasting impression.

8. Not Disposable

Unlike other promotional material such as brochures and flyers, promotional items are a lot less disposable. As people equate them with gifts, they are less likely to throw them away. In fact, studies have shown that recipients tend to keep promotional products for one year or longer.

9. Versatile

Promotional products are often extremely useful and functional. It’s not just about pens and cups, there’s a massive selection of items to choose from. Items can be carefully selected to fit in with your company ethos and businesses are coming up with creative and innovative ways to use them in their marketing.

10. Not Just About Selling

We shouldn’t just equate promotional items with selling. They can be used in several ways. For example, to create awareness of a charity or cause or to motivate staff or volunteers.

As you review your marketing strategy consider adding promotional products into the mix. Think about how they could help increase awareness of your products or services, and how they could complement your other marketing activities.

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