Custom wristbands are one of our biggest sellers and that is because they are versatile, good value products. There are many uses for custom wristbands, and the five biggest benefits that keep customers coming back time and time again are:
1. Eye Catching and Fun
Never underestimate the power of a fun promotional product. When a product ticks the desirable box, customers will want to wear and use it and keep it long after the event at which they received it has passed. In this way, a custom wristband becomes a lasting memento of a great time they had, and their recollection of your brand will always be associated with that time.
This is why wristbands are so popular at concerts, sporting events and festivals. Not only do they make a great fashion accessory on the day, but their durability and comfort mean they will stand the test of time, keeping your brand at the forefront of your customers’ minds for many years to come.
2. Access Control and Organisation
Silicone wristbands are available in a vast array of colours and can be endlessly personalised to include your brand name, logo, catchphrase, image and almost any other design of your choosing. You can choose different coloured wristbands when you order if you want to differentiate between access control for a large event, as coloured wristbands can easily designate people’s different access permissions – for example, general admission gets one colour, overnight camping gets another, and VIPs get yet a different colour.
You can also use wristbands to quickly identify your staff and their roles. By giving each function a different-coloured wristband, briefings are made simple, and the public know who to approach if they encounter difficulties while on site at your event.
3. Improved Security
As we touched upon above, different coloured custom wristbands can delineate different access permissions, and this not only eases foot traffic congestion but also improves safety and security on site. They can also be used to prevent unauthorised access and illegitimate ticket resales.
The way in which they serve this function differs based on your preferences and budget. You could either change the information on the wristbands every year to ensure that they are bespoke to a particular event and cannot be reused to illegally gain access in future years or you could embrace RFID technology, embedding RFID chips into the silicone wristbands which are scanned upon entry to the event and details checked against the wearer’s identity documents, such as a driving licence or passport.
4. Raising Awareness
Charities routinely use wristbands to promote their cause as they are cost effective, easily personalised and desirable. When people buy a charitable wristband they are supporting that charity’s fundraising efforts, and when they receive one for free in exchange for a donation, purchase or bequeathal, they value it deeply as it is a tangible way of demonstrating their affiliation with that particular charity.
Charitable wristbands can be customised to include the charity’s name, logo and an image of their choosing. The colours can be designed to precisely match the rest of their branding material for consistency, and they can either be worn by volunteers, given away as thank you gifts or sold to raise money. The possibilities for raising awareness and money are endless.
5. Showcasing Your Brand
Of course, the main reason why people love custom wristbands is that they are an easy way of showcasing your brand to a huge audience who are largely unaware that they are being influenced. Get a social media influencer to wear one of your wristbands, and all of a sudden, hundreds of thousands of people will be searching your business to find out what you do and why their friendly influencer cares.
Because silicone wristbands are comfortable, they make a great fashion statement, even before they are personalised. For many, provided that the colours are attractive and eye-catching, the information included will not affect their decision to wear the wristband, meaning that it will be worn on multiple occasions outside of the intended situation, continually reminding the wearer of your brand and exposing it to new customers.
In conclusion, custom wristbands are the perfect way for you to foray into the world of promotional products and discover what gifting or selling tangible tokens of appreciation can do for your brand.
