How to Promote Your Business This Halloween

18th September 2023

If you want this Halloween to be a spooktacular success for your business, you need to act now to boost your brand visibility. Don’t ghost your customers or fade into the background like the invisible man. We urge you to take heed of our wickedly creative Halloween business ideas that are designed to help you stand out from the crowd for all the right reasons.

1. Create Captivating Social Media Campaigns.

There are so many ways that you can exploit this holiday to gain maximum exposure to both a new and returning audience. Share exciting and unique Halloween-themed content, explore your holiday collection, promote your bargains, tell spooky stories or give your audience a behind-the-scenes insight into how your Halloween preparations are going.

Social media is the perfect place to share spine-tingling tales, particularly those that are relevant to your business, its products or the wider industry within which you operate. Captivating your audience with storytelling is a time-tested way of creating a buzz. Don’t shy away from video content – it can be hugely effective and the public loves it.

Give your customers and followers the opportunity to get involved too. Host a Halloween-themed photo contest, run word search competitions and quizzes, ask customers to contribute their scary stories and get your chosen Halloween hashtag trending. By encouraging user-generated input, you will delight in watching your business go viral – and not in an unpleasant undead zombie kind of way.

2. Offer Hair-Raising Discounts.

Create a sense of urgency with your Halloween promotions to get customers hitting that Order button. Emblazon your business premises with flash sale posters and get your flyers out on the street. Make your webmaster earn their keep and get that website popping with promotions. While you’re at it, unlock the secret to getting your social media feeds to cast a spell on your consumers.

You can encourage maximum in-person interaction by hosting a Halloween party where the attendees get their pick of the products for an unbelievable price but for one day (or night) only. Set some fun conditions to encourage interaction, such as only allowing customers who turn up in fancy dress to benefit, or issue passwords to your VIP guests to create a culture of exclusivity that others want to be a part of.

By making your customers feel important and creating a fun atmosphere, they will be more relaxed about spending their money and your business will reap the benefits long after the witching hour wanes.

3. Custom Merchandise.

Bring the spirit of trick-or-treating to your business. Offer freebies to customers who purchase from your business. Or create a lucky dip in which customers will either receive a fabulous piece of promotional merchandise or a ghoulish surprise!

Customised promotional merchandise will maintain brand visibility for long after the holiday season has passed, particularly when the customer remembers the moment that they received their freebie with fondness.

Lancaster Printing is Your One-Stop-Shop for Halloween

At Lancaster Printing, we specialise in supplying unique products that will raise your brand’s visibility, expand your reach and create captivating associations in the minds of your customers. From lucky lanyards to booby-trapped badges and wicked wristbands, our range is completely customisable to your precise wishes.

Choose your image, colour scheme, logo and text to make your chosen promotional products satisfy your exact requirements. Create a lasting association with your business and encourage repeat custom with every free gift issued.

With the help of our Halloween business ideas, you can embrace the spirit of the season and infuse it into your marketing strategy. We will work with you to identify the products that best suit your promotional aspirations and give you the tools that you need to create a tantalising atmosphere that will leave your customers wanting more.

Our custom products are built to stand the test of time, to help your business achieve its objectives and to maximise your ROI. To find out more about our comprehensive and top-quality range, to get a sample of our previous work or simply to discuss your spell-binding strategy for Halloween success, contact us today. We are excited to work with you and to share our ideas for promoting your business.

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