Everyday Promotional Products to Increase Brand Awareness

26th February 2018

Besides our silicone wristbands, the promotional products that yield the greatest results are those that are practical in nature. In other words, they are useful to the end user and in may cases are utilised on a daily basis. And when we talk about yielding the greatest results, we’re talking about measuring how useful the products are, whether end users remember the brand name and, where applicable, whether they contribute to an action. Actions could be sales, visiting a web page or even signing up to a newsletter.

Products such as travel card holders, trolley tokens and pens are firmly in this category. They all have practical uses and are often used daily.

Travel Card Holder

Travel Card Holders

Most people commute to work each day and take public transport, whether it’s the bus, tube or train. Our custom travel card holders will carry your tickets and are useful for stuffing receipts and other small notes. They can be customised with your choice of message, artwork, slogan or logo, putting your brand in front of your customers each time they travel.

Trolley Tokens

Trolley Tokens

How many times have you arrived at the supermarket, prepared to do the weekly shop, armed just with your debit card and no change? And then you realise you don’t have a coin for the shopping trolleys. It can be frustrating, especially when you’re short on time. Trolley tokens are replacements for coins. When not in use they can be stored in wallets or purses. Or the detachable keyring allows you to attach them to your keys, meaning you’ll never have to hunt around for a spare pound coin at the supermarket again.

Trolley tokens can be customised with your choice of colours and artwork, placing your business in front of your customers each time they go shopping.

Promotional Pens


A spare pen always comes in handy, whether it’s something to stash in a handbag or place next to the telephone. Our customers also use them in offices, especially in situations where customers have to fill in paperwork. We find that the more aesthetically pleasing the design, the better and our own custom pens are no exception. We use push button ballpoint pens with smart chrome fittings. The shaft can be fully customised with your choice of artwork.

In summary, our everyday promotional items will provide you with the following:

  • Smart products made with good quality raw materials that your customers will love
  • Aesthetically pleasing designs with effective calls to action
  • Repeated brand exposure
  • Products that will be shared and talked about
  • Practical, functional items that customers will want to use repeatedly.

For further details or to place an order contact Carrie on 01524 230 300 or at sales@lancasterprinting.co.uk.

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