Create Impact in 2018 With Promotional Merchandise

7th January 2018

Business Planning for 2018

When planning your marketing activities for 2018 don’t forget to add promotional merchandise into the mix. According to the BPMA 7 out of 10 marketers use promotional merchandise to raise brand awareness. And merchandise that is enduring, unique and functional leaves customers feeling valued and rewarded.

Here’s why our customers use promotional products in their campaigns:

  • In a world where digital messages, pics and news feeds reign, marketing with something that can be held in your hands is unexpected. It adds interest and sparks excitement.
  • When customers receive a useful or interesting gift they talk about it. They tell colleagues and suppliers and post pics on social media; thus extending reach. Wearable products also help with this.
  • Often the most successful campaigns are those that are integrated. It makes sense to coordinate all channels, including online and offline. There are many ways that physical products can complement online strategies. For example, through utilising hashtags, landing pages and creating content around items.
  • Promotional merchandise has many different purposes. It’s not always just about increasing awareness. For example, items are frequently used to say thank you or to reward loyalty or excellence. It makes sense to keep your customers happy and make them feel valued.
  • Recipients are far less likely to discard or throw away promo products than flyers or leaflets, especially if they are practical or functional items.
  • Promotional products provide a lot of scope to be creative, push back boundaries and have fun.

These are just a few reasons to make promotional merchandise part of your marketing plan for 2018. Leave a comment below to let us know how you use promotional gifts in your marketing.

If you’re struggling to get started read our Promotional Products 101 post or contact Carrie on 01524 230 300.

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