Christmas is fast approaching, and for many businesses, this will be the busiest time of the year. Amidst all of the seasonal activity, it can be easy to forget to actively promote your business, but you must if you are to generate the returns that are possible. To help you maximise your opportunities this festive period, here are our top 7 ways to promote your business at this time of the year.
1. Black Friday.
Many customers expect to make big savings on Black Friday and if you have exciting offers, they will gladly blow their budget with your business, so use this opportunity wisely and heavily promote your discounts and short-lived savings. By generating a buzz now, you are more likely to see a spike in sales towards the end of the month.
2. Digital Advent Calendar.
As soon as Black Friday is over, you can maintain the excitement that you’ve generated by launching a digital advent calendar. By launching a new offer every day during December and limiting it to a capped number of recipients each day, you will create a sense of urgency that will drive consumers to your website or preferred social media platform the moment they wake up, keen to see what you have to offer.
3. Giveaways.
Everybody loves a giveaway, and especially so at this time of year when budgets may be tight and customers are seeking a bargain. By including a free gift in customer orders, recipients are more likely to recommend you to others and to frequent your business again in the future. Free gifts should be relevant and branded to increase brand familiarity and must always be of high quality.
4. Competitions.
As with giveaways, competitions are a good opportunity to get your branded merchandise into the hands of current and potential customers. Competitions such as spin the wheel allow you the chance to offer a range of prizes, ranging from a free pen to money off vouchers, while encouraging customers to like and share social media posts to access prizes or other benefits will increase your reach. Be creative with your competitions to keep them coming back time and again.
5. Festive Content.
Have fun with your festive content. Use relevant hashtags, create short reels and record unboxing videos. Introduce your staff (perhaps explain how they are in cahoots with Santa) and showcase the transformation of your premises into a winter wonderland. By keeping your content fun and relevant, customers will enjoy seeing your brand mentioned in their social media feeds and will soon begin to seek you out. With a mix of careful planning and joyful abandon, you will soon be the talk of the town.
6. Canny Partnerships.
If you are already partnered with an influencer, now is the time to get merchandise into their hands and to reach out to their followers to alert them to your festive plans. If you aren’t already partnered with an influencer, you could consider selecting one of your top fans (someone who coincidentally also has an impressive social media following) to receive a special free gift in exchange for talking up your products and services and generating a buzz in time for your next big event.
7. Good Old Fashioned Mail Drop.
It’s all well and good focusing your efforts online but don’t forget the power of a simple mail drop. Rewarding your loyal customers with a free gift at Christmas. It doesn’t have to be extravagant; a Christmas card and a 2025 diary, pen, trolley token or shopping bag will be sufficient. This will remind them of your existence and prompt them to check out your current offerings. This may generate additional sales or simply keep your brand at the forefront of your customers’ minds as they enter a new year and a new chapter in their spending regime.
Hopefully, these 7 suggestions have piqued your curiosity, but if you want to discuss the specific needs of your business with an industry expert, please contact the team at Lancaster Printing today. We can help turn your promotion dreams into a reality, bolstering your festive marketing strategy and boosting your bottom line.
