Looking to keep your valued customers coming back or hoping to keep your brand at the front of their mind? What better way to give your customers a thank you than by offering free gifts that have the added bonus of an extra marketing factor. From eye-catching silicone wristbands to custom car stickers or promotional bags, there’s a huge range of free gifts you can offer your loyal customers.
A Free Gift Strategy
There are several ways you can strategically offer a free gift whilst boosting your brand profile at the same time. Offering a gift-with-purchase can be one successful strategy – when your customers purchase from you, they’ll receive a little extra in the form of a branded free gift. This has the benefit of keeping your customers happy and inspiring repeat custom whilst also putting your logo and branding out there and boosting awareness for your brand.
Another method could be asking your loyal customers to complete a market research survey and offering a free gift in return. This way, you can improve your marketing strategy with the valuable data you’ll receive, whilst also keeping your customers coming back. Sending out free samples is a great way to encourage a purchase or repeat purchase, too – by giving your potential customer a little taste of the products you have on offer, you could inspire them to visit your website or store and buy. There are plenty of creative and customisable free gifts you could choose from and personalise to best suit your brand. Let’s go through a few of these.
Custom Water Bottles
We’re all focused on better hydration these days – so what better way to make a splash with your free gifting strategy than offering a personalised water bottle to showcase your brand? Our bright, high-quality reusable water bottle range can be fully customised with your logo, picture or brand messaging. Perfect for promotion, you’ll boost brand awareness and increase your audience size as your customer effortlessly promotes your brand at the gym or at work.
Personalised Bags
Another firm favourite, a personalised bag is another way for your customers to fly your brand’s flag in public, exposing your messaging to the world. Our range of popular drawstring bags can be fully customised and are ideal for the gym, the swimming pool or even events. They’re super lightweight, and you can pick from a range of colours to match your branding.
Promotional Lanyards
Perfect for event organisers looking to get their messaging out there, our range of custom lanyards are a practical solution to ID verification for any visitors or your event attendees. These are super strong and durable, and there are several types available depending on the branding or logo you want to put out there. Designed for use over and over again, there are plenty of colour and size options to suit your customers.
Car Air Fresheners
If you’re in the automotive industry, offering your customers a free car air freshener after their service, valet or MOT test is a tried and tested strategy to keep your business at the forefront of your customer’s mind. They each come individually wrapped and printed with your chosen logo or messaging, and you can choose the scents that you prefer. Our range of long-lasting scents includes citrus, coconut, new car, cherry, vanilla and many more.
Custom Coasters
Due to their shape and size, custom coasters are a fantastic and inexpensive way to send your customer a cool free gift by post. Ideal for mail shots and business-to-business marketing, especially if you’re trying to reach out and target specific businesses in your sector, our high-quality custom coasters are digitally printed onto either cork backing or hardwood. Great for waiting rooms, staff rooms, workplaces and more, they’ll protect desks and surfaces from tea stains or heat damage, all while pushing out your brand message.
Promotional Pen
A great all-rounder no matter your target audience or marketing goals, a promotional pen is a practical and popular free gift for your customers. Give away one of our push-button ballpoint pens at your promotional event as a thank you for your customer’s order or to local businesses you’re looking to target. Eye-catching and with a range of personalisation options, if you’re not sure which free gift to choose, a practical pen is always a reliable marketing option.
