Ultra Violet – Pantone Colour of the Year 2018

15th December 2017

Ultra Violet

The Pantone Color Institute has announced its colour for 2018. PANTONE 18-3838 or Ultra Violet is described as ‘inventive’ and ‘imaginative’. Executive Director Leatrice Eiseman says:

“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”

Ultra Violet suggests intrigue and mystery and evokes images of faraway galaxies and worlds still to be discovered. It reminds us to keep on striving, to push the boundaries of our imagination and creativity.

Purple is also associated with spirituality and mindfulness, something that is much needed in a hectic and ever-moving world. It suggests vitality and energy.

Take a look at Mashable’s video for more inspiration.

Visit the Pantone website for further details and tools for designers.

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