Pantone’s Colour of the Year: 2015 to 2019

4th March 2019

Since 2007 Pantone has been providing inspiration through their colour of the year. Their choices are reflected in fashion, homewares, technology and product design.

Each year a team of colour experts carries out scrupulous trend analysis to arrive at their Colour of the Year. This includes looking at fashion home interiors, industrial design, product design, packaging and graphic design. For the last 20 years the Color of the Year has influenced our purchase decisions and product development across sectors. For more information visit https://store.pantone.com/uk/en/color-of-the-year.

Here’s a look back over some of the recent colours, from 2015 to 2019.

Living Coral

2019: Living Coral

Described as an ‘animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge’, Living Coral or PANTONE 16-1546 is the current colour of the year.

2018: Ultra Violet

Ultra Violet

PANTONE 18-3838 or Ultra Violet is described as ‘inventive’ and ‘imaginative’. Executive Director Leatrice Eiseman said:

“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”

Ultra Violet suggests intrigue and mystery and evokes images of faraway galaxies and worlds still to be discovered. It reminds us to keep on striving, to push the boundaries of our imagination and creativity.

Purple is also associated with spirituality and mindfulness, something that is much needed in a hectic and ever-moving world. It suggests vitality and energy.

2017: Greenery

Pantone Colour of the Year 2017

When Pantone announced its Colour of the Year for 2017 it was widely felt that this was a reference to the social and political environment and the need to regroup and refresh at that time. Greenery (Pantone Ref 15-0343) was a welcome choice.

Leatrice Eiseman, Executive Director of the Pantone Color Institute, said: “Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”

2016: Rose Quartz and Serenity

In 2016 Pantone blended two colours for the first time. Pantone said of the pairing:

“As consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colors that psychologically fulfil our yearning for reassurance and security are becoming more prominent. Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.”

2015: Marsala

Pantone’s Marsala was described as a ‘tasteful hue’ appealing to both men and women, which embodied ‘the satisfying richness of a fulfilling meal while its grounding red-brown roots emanate a sophisticated, natural earthiness.’

The warm earthy shade worked well with neutrals and Pantone recommended pairings with ‘amber, umber and golden yellows, greens in both turquoise and teal, and blues in the more vibrant range’.

Colour is important. It impacts on everything from buying decisions, to how we furnish our homes, right down to our mood. That’s why brands agonise over the precise shade and hue to represent them.

All of our promotional products can be customised with your choice of colour. Ensuring we represent you brand identity is our priority. We can match any Pantone colour or colour mix. Ask Carrie for details. Phone 01524 230 300 or email sales@lancasterprinting.co.uk.

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