Living Coral: Pantone’s Colour of the Year for 2019

4th March 2019

Living Coral

We’re loving Pantone’s Colour of the Year. Living Coral (Pantone 16-1546) is described as an ‘animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge’. We’re looking forward to seeing how it appears in our fashion, homewares and tech over the coming months.

“Colour is an equalising lens through which we experience our natural and digital realities and this is particularly true for living coral. With consumers craving human interaction and social connection, the humanising and heartening qualities displayed by the convivial PANTONE Living coral hit a responsive chord.”

– Leatrice Eiseman, Executive Director of the Pantone Color Institute

Colour is important to us here at Lancaster Printing, and it is important to our customers. We recognise that it impacts on everything from buying decisions, to how we furnish our homes, right down to our mood. That’s why brands agonise over the precise shade and hue to represent them.

All of our promotional products can be customised with your choice of colour. Ensuring we represent you brand identity is our priority. We can match any Pantone colour or colour mix. Ask Carrie for details. Phone 01524 230 300 or email sales@lancasterprinting.co.uk.

Each year a team of colour experts from Pantone carry out scrupulous trend analysis to arrive at their Colour of the Year. This includes looking at fashion home interiors, industrial design product design, packaging and graphic design. For the last 20 years the Color of the Year has influenced our purchase decisions and product development across sectors. For more information visit https://store.pantone.com/uk/en/color-of-the-year.

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