How to Select the Most Effective Promotional Products for Your Business

20th April 2015

Selecting Promotional Products for Your Business

If promotional products are not already part of your marketing plan then you should consider making them a priority. 94% of recipients of promotional products remember the associated brand and 67% of recipients keep them. Over 50% of recipients are motivated to take action as a result of receiving the item. This is according to a survey carried out by BPMA.

With so many different types of promotional products on the market, how do you know which ones will work best for your business? We have put together our top tips for selecting the products that will have the greatest impact on your company.


What are you trying to achieve? Are you looking to further brand awareness? Raise funds? Generate new leads? Say thank you? Your first step is to jot down your goals / targets.


Who are you attempting to target with the promotional products? It is important to select products that match your intended audience. For example, you may select one product for prospects and something totally different for existing customers. And you wouldn’t select male-oriented items for a predominantly female audience. Think carefully about your audience and where possible compile customer profiles.


How do you intend to get the products to their intended audience? Will you send them by post, hand them out at an event etc.? Make sure the product fits the distribution method. For example, there would be little point in sending bulky, heavy items in volume by post. Consider distribution carefully.

Repeated Exposure

Choose items that will provide you with the best return on your investment. Items that can be worn everyday (like silicone wristbands) or items that are useful or practical (such as travel card holders or trolley coins) will ensure your brand receives repeated exposure and has the potential to reach the widest possible audience.


The products you select will represent your business. Therefore, it is important to select good quality items that are well made and beautifully designed. For example, our silicone wristbands are made with 100% silicone rubber and will not become brittle or frayed. Inferior items will reflect badly on your business and so make sure you choose wisely.


Design is also key when selecting promotional products and so don’t neglect this. People are drawn to creative and innovative designs. A good design that is consistent with your branding and ethos will work to your advantage. It goes without saying that poor or mediocre designs decrease your potential exposure and reflect badly on your business.

Call to Action

Ensure your promotional products contain a clear call to action and it easy for recipients to get in touch. After all, this is likely to be their main purpose.

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  1. Customer Questions: Where To Find Advice On The Website

    […] But when you’re just starting out, how do you know which products will work best for your brand? This post sheds some light on how to choose. This article may also […]

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