Greenery: Pantone’s Colour of the Year

14th December 2016

Pantone Colour of the Year 2017

Pantone has announced the Colour of the Year for 2017 and it’s a beauty. Referencing the current social and political environment and the need to regroup and refresh, Greenery (Pantone Ref 15-0343) is a welcome choice.

Leatrice Eiseman, Executive Director of the Pantone Color Institute, said: “Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”

Greenery is a fresh and zesty shade that evokes feelings of spring and of regrowth and regeneration. It is a nod to the hurried nature of everyday life and the need to stop and immerse ourselves in the natural world. It’s about nature, new beginnings and hope.

The video begins with a contemporary urban scene and zooms into a rooftop garden where accents of Greenery are abundant. It is a fusion of the town and the city, work and play and embodies modern healthy living.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>