Freshers’ Week Promotional Gift Guide

9th September 2016

Promotional Gift Ideas for Freshers' Week

It’s that time of year again. Young people from across the world will be leaving their parents’ homes and beginning new lives as full–time students. And as part of the transition universities and colleges will be hosting a variety of Freshers’ Week activities.

Freshers’ Week takes place around the end of September/early October to coincide with the start of the new academic year. It is an opportunity for new students or ‘freshers’ to acclimatise and become familiar with campus and local amenities, meet fellow students, learn about groups and societies and generally settle in. It also provides a great marketing opportunity for brands who market their products or services to students.

During Fresher’s Week and the Fresher’s Fair, students will be handed lots of literature such as discount coupons, special offers, etc., as well as promotional gifts. If you’re considering contributing to welcome packs then practical items like keyrings, trolley coins and water bottles always prove popular. Branded bags are also a good idea as they provide somewhere to stash all the freebies.

Wearable items also do well. And it’s not just universities and Students Unions that benefit from marketing. Local businesses such as bars, clubs and leisure facilities can also reap rewards. Our silicone wristbands and fabric wristbands fly off the shelves at this time of year. Novelty items such as glow in the dark bands and multi-wristbands are particularly popular with night clubs and other locations with dim lighting. Secure paper wristbands provide an alternative to ticketing and reduce admissions times for busy events.

Promotional Gift Checklist

When considering your promotional gifts, make sure you consider the following:

  • Ensure the chosen items are suitable for their audience and fit their intended purpose
  • Carry out research wherever possible
  • Branding should be consistent and complement other promotions and campaigns
  • Be clear about the message you wish to covey and find the best way of doing so
  • Think carefully about how the items will be distributed
  • Create beautiful, aesthetically pleasing items that the recipient will love to receive
  • Think out of the box, innovate and create a buzz
  • Find ways for recipients to share their gifts both online and offline
  • Monitor carefully to determine whether you have met your objectives

Lancaster Printing provides a wide range of promotional gift items that can be branded with your choice of colours, logo/artwork and message. We only source products made from the highest quality raw materials, ensuring quality and longevity. If you can’t see what you’re looking for within the website, please ask. We have been in the business for fifteen years and have contacts throughout the world. It’s likely we can source items for you at a very competitive rate. Call Carrie now on 01524 230 300.

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