Customer Questions: What Colour?

24th August 2017

What Colours to Use in Promotional Products

As part of a series of posts on common customer questions, today we’re talking about colour. At the beginning of a new project we’re often asked what colours we would recommend or whether we can match brand colours. The simple answer is absolutely yes. We can match any Pantone colour or colour mix. And if you’re not sure where to start with this, please just ask.

What is Pantone?

But what is Pantone? Anyone who isn’t familiar with design processes may not understand the terminology. Put simply, Pantone is a colour matching system. It is standardised and so it allows us to match colours consistently. It uses 14 base pigments mixed in specific amounts to create colour. It also allows us to create special colours such as fluorescents and metallics.

And what if you don’t have an established brand and you’re starting from scratch? The following infographic may help.

Infographic by Webfx

Infographic by WebpageFX.

Having an awareness of the psychology of colour is important. Colour conveys meaning and it contributes to mood and emotion. For instance, blue is one of the most widely used colours in corporate logos. It suggests sincerity, professionalism and calm. While green is often adopted by companies wishing to highlight nature or the earth in some way. It also implies freshness. Red suggests passion, energy or danger, and orange has become synonymous with innovation, creativity and looking to the future. It also reflects warmth and enthusiasm.

If you have a colour you would like to use in your promotional products, let us know. We will do our best to match this to the nearest Pantone colour for you. Most of our products can be ordered as samples, so you can check the colour before you buy.

For further details contact Carrie on 01524 230 300. She has over 15 years’ experience working in the print industry and will advise you on all aspects of you order.

1 ping

  1. How Can I Incorporate Images Into my Promotional Products?

    […] can match your brand colours using any Pantone colour or colour mix. See our colour guide for more […]

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